Created in 1990, INCC Group has been developing through the years a worldwide reputation in the distribution of perfume brands through selective networks.
Since November 2007, Rémy DESLANDES is
in charge of the company's destiny.
INCC Group has continued to develop its image as a dynamic, decidedly
avant-garde company with innovative marketing.
Thanks to a selected network of partners worldwide, INCC Group offers the opportunity to the brands it represents to contribute to the development of their images and their notoriety.
In
1992, for the occasion
of the 500th anniversary of the Discovery of America by Christopher
Columbus, INCC Group started its international adventure in the distribution
of fine fragrances with this first licence.
In
1994, the company signed
a licensing contract with the French stylist and interior Architect
Anne de Cassignac in order
to give birth to a large portfolio of fragrances and fashion accessories
in the high-end segment.
In
1998, INCC Group in association
with recognized Parisian designers launched SOS
creations (Sense Of Space creations) to reveal perfume
through modern art and contemporary design, by using new materials derived
from industry and re-inventing the world of fragrances through a diversity
on un-conventional objects. The very first line : Axis Classic for women
was awarded as the Best international design in 2000.
In
2000, surfing with the
internet and virtual developments, INCC Group gave birth to a fantastic
marketing concept : Ella
Mikao Design, the first
virtual stylist of the perfume history. Living in a beautiful utopic
planet in 2528, the Ella Mikao concept was taken as a wind of freshness
and has generated an era of new creativity.
In 2002, INCC Group opened a new department in order to meet the demand of international markets : specific products division.
A common marketing idea : collections which are renewed several times a year, sold exclusively in counter display, targeted to a very specific clientele, and sold at the very affordable price, easily accessible to everyone.
In
2006, INCC decided to
increase the current portfolio by developping under license two new
brands : Taboo, a concept
of love dedicated to women who stake a claim to their feminity and boldly
asset their sex appeal.
2008,
new starting for INCC Group with height new developments including three
majors launchings :
Axis Red Cavar, Yujin Paradise and Yujin Steel.
Rémy
DESLANDES & Romuald CHAPUIS
Known for its beautiful environment and its rich cultural heritage, company headquarters are located in Versailles to the west of Paris, just 20 minutes from the Champs -Elysées.
In
order to meet the high quality of our industry, we pay particular attention
to every single piece which is leaving our factory. To better control
every step of the production, from purchasing of raw materials, packaging
of products, quality control and finally shipment to our foreign partners,
all these operations are supervised and integrated at INCC Group.
Marketing
strategies and objectives are in line with the image of the brands we
represent.
A maximum number of media and public relation campaigns for the brand
in order to generate important advertising returns (editorials) in the
international press. Important media coverage thanks to our international
partners.
The creation of regular promotional campaigns
and direct marketing operations at the point of sale in order to stimulate
the livehood of the brand.
In-depth training of the international sales team and awareness heightening
of the brand image in order to better represent it.
For the past several years, in collaboration with our local partners, INCC GROUP has been participating in different sporting events in France and abroad by way of direct sponsoring.
Furthermore, through some of our brands, we have associated with different projects which have no direct relationship with our business but which provide the brands with strong advertising and media returns.
Many international events are covered by INCC's export team & management
through the year such as trade shows, TFWE, Cosmoprof, etc... or various
parties and launching cocktails.
