Created in 1990, INCC Group has been developing through the years a worldwide reputation in the distribution of perfume brands through selective networks.

In 1992, for the occasion of the 500th anniversary of the Discovery of America by Christopher Columbus, INCC Group started its international adventure in the distribution of the fragrances with the Christopher Columbus label.

In 1994, the company signed a licensing contract with the French stylist and interior Architect Anne de Cassignac wich gave birth to a second licence revealing the creativity of INCC.

1998 was the year of international consecrations. INCC Group, in association with recognized Parisian designers, launched SOS creations under the AXIS trademark in order to conceptualise fragrances through modern art and contemporary design, using new materials from industry.

In 2000, the ultimate challenge, surfing with the internet and virtual developments, INCC Group gave birth to an « avant-garde » marketing concept : Ella Mikao Design, the first virtual stylist in perfume history, inspired by japanese design and the French « savoir faire » for fragrances. This combination has a name : Yujin.

In 2002, INCC Group opened a new department in order to meet the demand of international market specific products division.

A common marketing idea : collections which are renewed several times a year, sold exclusively in counter display, targeted to a very specific clientele, and sold at the very affordable price, easily accessible to everyone.

2000 was also the year of the diversification for INCC Group with the creation of an innovative perfume display concept : HOOPS : easily accessible, dedicated to the retailer and the duty free shop.