
Created in 1990,
INCC Group has been developing through the
years a worldwide reputation in the distribution of perfume brands through
selective networks.
Since November 2007, Rémy DESLANDES is
in charge of the company's destiny.
INCC Group has continued to develop its image as a dynamic, decidedly
avant-garde company with innovative marketing.
Thanks to a selected network of partners worldwide,
INCC Group offers the opportunity to the brands it represents to contribute
to the development of their images and their notoriety.
In
1992, for the occasion
of the 500th anniversary of the Discovery of America by Christopher
Columbus, INCC Group started its international adventure in the distribution
of fine fragrances with this first licence.
In
1994, the company signed
a licensing contract with the French stylist and interior Architect
Anne de Cassignac in order
to give birth to a large portfolio of fragrances and fashion accessories
in the high-end segment.
In
1998, INCC Group in association
with recognized Parisian designers launched SOS
creations (Sense Of Space creations) to reveal perfume
through modern art and contemporary design, by using new materials derived
from industry and re-inventing the world of fragrances through a diversity
on un-conventional objects. The very first line : Axis Classic for women
was awarded as the Best international design in 2000.
In
2000, surfing with the
internet and virtual developments, INCC Group gave birth to a fantastic
marketing concept : Ella
Mikao Design, the first
virtual stylist of the perfume history. Living in a beautiful utopic
planet in 2528, the Ella Mikao concept was taken as a wind of freshness
and has generated an era of new creativity.
In 2002,
INCC Group opened a new department in order to meet the demand of international
markets : specific products division.
A common marketing idea : collections
which are renewed several times a year, sold exclusively in counter
display, targeted to a very specific clientele, and sold at the very
affordable price, easily accessible to everyone.
In
2006, INCC decided to
increase the current portfolio by developping under license two new
brands : Taboo, a concept
of love dedicated to women who stake a claim to their feminity and boldly
asset their sex appeal.
2008,
new starting for INCC Group with height new developments including three
majors launchings :
Axis Red Cavar, Yujin Paradise and Yujin Steel.